Blackberry Tour

Good news to all Blackberry fans! This good news is from cnet.com; have fun reading.

Unlike its smartphone competitors, the BlackBerry Tour is not offered exclusively on a single carrier network. Instead it will be available on two carrier networks: Sprint Nextel and Verizon Wireless. Each carrier is set to launch the device on Sunday. Making its phone available on multiple carrier networks is not unusual for RIM, which sells its products on all four major carrier networks. But typically carriers don't make the devices available on the same day. In some ways, the non-exclusive arrangement could help RIM sell more devices because it greatly increases the potential sales base. But it might also hurt, if carriers focus more marketing attention and budget on promoting their exclusive phones.

 

It's yet to be seen how popular the new BlackBerry Tour will be. But at this point any new device from BlackBerry is likely better than none.

"Sales of the Tour are key in our opinion, as our checks indicated RIM may need strong July and August sales to meet its guidance," Walkley said in his research note.

The new phone, which sports Bluetooth, GPS, a 3.2-megapixel camera, a full QWERTY keypad, and a high-resolution screen offers everything that BlackBerry lovers have come to expect. And it also comes equipped with a Quad-band radio that allows the phone to be used internationally on both CDMA and GSM networks. The addition of the 800MHz and 1900MHz radio for CDMA is particularly important for users traveling to Latin America and parts of Asia where CDMA is available on these frequencies.

The device is likely to appeal mostly to business customers, particularly those who travel, and existing BlackBerry users. While Sprint Nextel also plans to market the phone to consumers, the carrier plans to target these customers first.

"Clearly there is already a strong base of BlackBerry customers, and many of them are business users," said Tim Donahue, vice president of business marketing for Sprint. "And we want to make sure they have access to the latest and greatest BlackBerry device out there."

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