Toyota Motor Philippines Corporation (TMP) announces the introduction of the country’s first ever hybrid vehicle available in the market, the Toyota Prius. The Prius remains worthy of its name which means “to precede” in Latin, as it is the global pioneer of hybrid technology and many are following its lead.
The Prius makes use of Toyota’s Hybrid Synergy Drive (HSD), which is celebrated as a breakthrough in vehicle technology, being able to run on its gasoline engine, electric motor or both, as directed by the intelligent energy-management system.
It takes pride in having one of the world’s highest fuel efficiency, having achieved a consumption record of 38km/l , while providing power similar to a larger 2.4-liter engine. Aside from high fuel efficiency, the flexibility of the hybrid system delivers cleaner emissions and cabin quietness but also provides powerful acceleration when needed.
Since its debut in 1997, the world’s first mass-produced hybrid vehicle was sold in over 40 countries and regions around the world. Its cumulative sales exceeded 1.25 million units as of March 31, 2009. The 2009 Prius, is the third-generation model, which will be launched in over 80 countries worldwide to further promote hybrid technology.
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